Theme
Cultural Heritage Economics and Community Development from a Heritage Perspective
Moderator
Li Guanghan
Assistant Director, UNESCO Asia-Pacific World Heritage Training and Research Center (Beijing)
Speaker
Dr. Paul Burtenshaw
Senior Director of Monitoring and Evaluation, World Monuments Fund
Time
June 1, 2024, GMT+8 10:00–12:00
Location
Zoom Meeting ID: 873 1724 4175
Password: 102711
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About the Speaker
Paul Burtenshaw is an expert in heritage economics, project evaluation, and how cultural heritage supports sustainable and community development. Paul completed his PhD at University College London on how cultural heritage is valued and measured as an economic asset. Between 2014 and 2019, he was Director of Projects at the Sustainable Preservation Initiative, a US-based organization that developed community enterprises linked to local development and heritage preservation, before becoming a freelance consultant. Paul has worked globally on a variety of heritage preservation, evaluation, economic development, and tourism projects with community organizations, national governments, academics, private foundations, international heritage organizations, and development banks. He joined WMF in early 2024 as Senior Director of Monitoring and Evaluation.
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Lecture Abstract
Cultural heritage organizations and projects are increasingly expected to create sustainable benefits for communities, including economic benefits. In this lecture, we will explore how the "economic value" of heritage can be conceptualized and applied to assist heritage managers, why we might want to create economic impacts, the different ways economic benefits can be generated, and how we can make these efforts effective and sustainable. I will present examples from around the world, including from the World Monuments Fund.
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Editors: Yu Mengying, Piao Lina
Reviewers: Li Guanghan, Wang Siyu
Final Review: Shen Ruiwen, Zhang Jianwei
